Meta's Masterplan to Rival Apple's Vision Pro

In the ongoing quest for dominance in the realm of virtual and augmented reality, companies are sparing no expense to outdo each other. One such space that has gained heat recently is the AR glasses sector. While Apple's Vision Pro has taken the industry by storm with its high-end features and equally high price tag, Meta, formerly Facebook, has been quietly formulating a plan to take on the tech giant.

The brainchild of Mark Zuckerberg, Meta's strategy revolves around enhancing its Quest range to compete effectively with the pricey Apple Vision Pro. While Meta has invested significantly in Oculus and VR development, it is reported that the company is apprehensive about Apple's entry into the AR domain. Meta’s executives believe that the right response to this situation is to make their products more affordable and accessible to a larger user base.

According to credible sources, Meta's plan comprises designing a virtual reality headset that doesn’t require a controller, a leaner version of the existing Quest. This move is aimed at keeping the prices competitive, thereby enabling Meta to capture a larger market share. The company's vision is to make their products as commonplace as smartphones, steering clear of the path that led to the downfall of giants like Nokia when faced with Apple's disruptive iPhone.

A highlight of Meta's roadmap is the development of a new AR/VR device, codenamed 'Fortune.' The gadget, touted to be similar to the Quest, is expected to be priced affordably, around 15% of the Vision Pro’s hefty 4,000 EUR price tag. Designed for comfort during prolonged use, it won’t compromise on resolution. Additionally, it is rumored to have gesture controls instead of the Quest's wireless controllers, though the latter would still be allowed.

In conclusion, while Apple's Vision Pro targets a niche, upper-end market, Meta's strategy focuses on a more widespread user base. The company aims to create AR/VR glasses suitable for everyday use by the general public. Their plan to make advanced digital reality technology accessible and affordable could potentially redefine the industry, positioning Meta as a formidable competitor to Apple.